As a marketing specialist with 20 years of experience, Pharma Companies that contact me today generally fall into two broad categories. Those that believe Pharma marketing continues to grow in complexity and those that believe that there are more options.
Why do we have these two broad beliefs? Is there a premise to derive at a conclusion if Pharma marketing has become a needle in the haystack or we have more options to increase the signal to noise ratio?
Given my current role and position, addressing this almost borders on heresy so let us rephrase the question, is marketing today in Pharma – planned or emergent? For those that perceive the question to be humdrum, is the answer that obvious?