Physicians digital healthcare landscape

Physicians spend 48% of their online time on professional sites

by Tiziana Labruna

Physicians digital healthcare landscape
Physicians digital healthcare landscape

According to a recent comScore study, physicians spend 48% of their online time on professional sites. According to the study, the top sites in HCP and General Health Content are part of the WebMD network, while for the Social Media category, Sermo is the first one.

 Top Site per Category by Percent Reach% Reach of Physicians Online
- HCP ContentMedscape.com57%
- General Health ContentWebMD.com20.5%
- AssociationAAFP.org17.0%
- Pharma SupportDoctorDirectory.com22.0%
- PharmaceuticalsWyeth.com6.3%
- GovernmentNIH.gov30.5%
- Health & WellnessThatsfit.com8.3%
- Social MediaSermo.com 21.3%
- InsuranceUcomparehealthcare.com 11.3%
- Physician LocatorHealthgrades.com26.0%
- ClinicClinicaloptions.com3.5%
- Pharmacy ServicesAllscripts.com3.5%

Source: comScore

Categories

Digital , Doctors , HCP , Health , Technology

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