The physicians relationship with Pharma company is changing

by Tiziana Labruna

The physicians relationship with Pharma company is changing
The physicians relationship with Pharma company is changing

According to SDI Health’s most recent e-Promotion Annual Study, 73% of US physicians now consider e-detailing, online seminars, opinion leader events, web conferences and group discussions to be equal or superior to face-to-face promotion strategies.

Today the vast majority of physicians are now digital. According to SDI Health’s most recent e-Promotion Annual Study, 73% of US physicians now consider e-detailing, online seminars, opinion leader events, web conferences and group discussions to be equal or superior to face-to-face promotion strategies.

This trend is transforming the relationship between Pharma and physicians. According to a study published in the Archives of Internal Medicine, the number of US primary care doctors that report a relationship with a Pharma company is in decline. The study found that in 2009, 84% of physicians said they had a relationship, compared with 94% in 2004.

It also showed that 64% of doctors accepted drug samples compared with 78 percent five years earlier. Further, only 18% percent said they received reimbursements from Pharma in 2009, down from 35% in 2004.

Categories

Doctors , HCP , Health

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