VIRA Index - October 2014

The Pfizer initiative "Get old" is the main topic of the October edition of the VIRA - Social Media Index for the Healthcare Industry

by Annegret Wenzel

VIRA Index - October 2014
VIRA Index - October 2014

The Pfizer initiative "Get old" is the main topic of the October edition of the VIRA - Social Media Index for the Healthcare Industry. The campaign consists in the US website www.getold.com (plus the German language version www.getold.at with limited features) and a Facebook page that counts 126.000 fans.
With this initiative of healthy and active aging, Pfizer wants to still peoples "fear of getting old" (the so-called FOGO). Users are invited to share opinions and tips for enjoying life up until old age. The Facebook page is populated with links to online-articles about managing age in a positive way. By this means, Pfizer communicates a spirit of "caring" about the people, even though the brand does hardly appear throughout the contents.

MedStartr
The crowdfunding platform MedStartr is a good basis for medical device designers and health care start-ups to raise funds for new products. The platform allows for the presentation of innovations to approach potential investors and sponsors, taking advantage of the worldwide network and the marketing support of the platform.
A part from the primary objective of obtaining funds, a well-orchestrated crowdfunding story can be also the starting point for a much larger campaign, generating attention in social media channels and the media to leverage bigger projects.

 

The complete VIRA September edition is available in German on www.healthcaremarketing.eu

 

VIRA – Social Media Index for the Healthcare Industry
Established in August 2012, VIRA is a social media index that measures the social media activities of companies and brands in the healthcare industry in Germany. The ranking is based on these four dimensions: visibility, interaction, relevance and awareness, and covers data not only from Facebook, Twitter, YouTube but also healthcare portals, corporate and product sites, blogs and open communities.

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