This first-time conference examining how doctors use social media and Web 2.0 tools to connect with patients, colleagues, pharma, payers and hospitals, is organized by e-health specialist Basil Strategies, co-organizer of the 2010 Health 2.0 Europe conference. The two-day Doctors 2.0 & You event will gather experts from across Europe, the U.S., and Israel, to examine physicians’ professional use of new and social media and its practical, societal and business impact on healthcare delivery. The Doctors 2.0 & You agenda will shed light on topics such as appropriate social networking, physician acceptance and resistance to adopting new tools, and relevant business models, facilitating debate and information exchange via workshops, panels, interactive exhibits and social events.
Roberto Ascione will be a speaker at the Panel: Doctors 2.0 & Pharma, addressing to answer to how the 2.0 doctor is impacting the relation to the pharmaceutical industry and how pharma is positioning itself. The panel is scheduled for Thursday June 23, 2011 at 17:00 pm.