The month of May 2011 witnessed the successful go-live of a brand new local interactive communications strategy to promote the launch of new healthcare products in the local markets of the Far East..
It focuses on three essential lines of action:
- A dedicated micro-site entirely localized in the Chinese language (vscan.gems.com.cn) and designed around the Vscan China creative concept of 视界因V而改变.
- A banner and email ads campaign, to promote brand awareness
- A traffic generation campaign which encompasses both local campaign of Google Adwords (www.google.cn) and Baidu (www.baidu.com) - but with particular emphasis on Baidu which is the primary search engine in the China, and enjoys approximately 60% of the local market share.