New technologies, data and digital health innovations are rapidly transforming the way healthcare brands and companies connect with their customers. Today it’s far less about reaching a target audience but rather about being able to engage with customers on a value-added basis.
This means participating in meaningful conversations and adding value by building trusted relationship loops with existing and emerging customer groups.
In this scenario, Healthware, a next-generation healthcare consultancy, has launched in Italy Healthware Engage, a team specialized in digital marketing and media strategies for the healthcare sector, with an innovative data-driven and result-oriented approach. In particular, Healthware Engage offers advanced techniques of performance marketing, such as campaign conversion rate optimization through data-driven execution and other consumer digital marketing techniques uniquely adapted to the regulated healthcare environment.
Healthware Engage provides the healthcare industry players with all the latest consumer marketing-graded tools needed to achieve their new objectives in multichannel marketing execution, strengthen the brand awareness in the conversational age, and create valuable cross-channel and cross-device experiences for their customers, whether those are health conscious individuals, patients, or healthcare professionals.
The team is led by Stefano Vitta, Partner Strategy & Development, and Salvatore Catalano, Partner Technology & Operations.
They will work closely with existing media planning brand functions coordinated by Tiziana Labruna, Media Strategy Director of Healthware International.
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