Alliance Capitalizes on Strengths of Two Independent Life Science Agency PowerhousesWe are proud to announce the alliance with Intouch Solutions, a leading U.S.-based integrated marketing agency, and the creation of a new joint venture, which will serve the needs of life science clients worldwide.
Combining the collective expertise of both organizations creates a unique, independent, and fully integrated offering that provides life science clients with expanded services and true global reach.
The two agencies currently comprise eight offices with 800 employees worldwide, and collectively provide a range of services, including:
- Creative, brand, and multi-channel marketing strategy
- Innovation services
- Enterprise marketing and technology
- Digital transformation and business solution development
“Refreshingly, this is not ‘network as usual,’” said Intouch Solutions CEO Faruk Capan. “We’ve designed the joint venture to represent a nimble, healthy alternative to the old-school global agency networks,” he said. “The alliance helps clients bring U.S. and global communications strategies together the right way – strategies that are innovative, data-driven, and deliver a best-in-class customer experience.”
“Healthware and Intouch hold a similar digital-centric heritage and also a shared vision for the future,” said Roberto Ascione, CEO of Healthware International. “This alliance brings together two companies that are culturally aligned, geographically complimentary, and – most of all – share a history of pushing the leading edge in life science communications and digital transformation.”
The business will legally be known as Intouch Solutions International™ and will be managed by Ariel Salmang, managing director of Intouch Solutions’ London operation.
Terms of the deal were not disclosed.