Business Intelligence programs bring Innovation in Customer Experience

From the 2th to 4th of June 2014 the Global Intelligence Alliance Conference was held in Helsinki. A community of about 140 business and marketing intelligence leaders in different industries (chemical industry, biotechnology, pharmaceutical, telecommunications, logistics) were present.

Bianca Barone, independent professional and former Strategy Director, contributed in the discussion of the importance of intelligence processes of the insights generated by the dynamics of collective intelligence in social media and the role that peer networking professionals (e.g. healthcare professionals) play in increasing the value of the brands.

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