Programmatic Media: A Win-Win Proposition for Pharma

"When programmatic is executed properly, it can be a great complement to a media plan, bringing targeted scale and opportunities to maximize cross-device, sequential messaging, and a more holistic approach to execution"

In this POV, Tina Breithaupt, Tricia Savio and Sarah Morgan - from our JV partner Intouch Solutions - discuss what programmatic is, one way it’s now easier to understand, the benefits it can bring to campaigns, and why pharma marketers should be including it within their media plans.

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